Cách tạo trang facebook bán hàng thương hiệu

Bạn là doanh nghiệp, tổ chức hay cá nhân muốn quảng bá hay muốn chia sẻ những câu chuyện riêng thú vị của mình cho cộng đồng biết đến nhiều hơn. Thật thú vị khi bạn là người quản trị 1 trang pangpge của riêng mình và bạn thoả sức xây dựng và sáng tạo chia sẻ nội dung (content), đồng thời bạn cũng có thể tương tác để tăng lượt theo dõi (follow) cho trang của bạn. 

Bước 1:

Truy cập vào trang:https://www.facebook.com  và chỉ cần làm theo từng bước hướng dẫn đơn giản.

Bước 2:

Khi click vào đường link ở trên sẽ xuất hiện lưu trình các bước đơn giản. Nếu là trang bán hàng bạn nên chọn doanh nghiệp/ thương hiệu, nếu chỉ chia sẻ ảnh, thư viện sách, status vui, kết nối bạn bè thì nên chọn trang cộng đồng nhé!

Bước 3:

Điền thông tin cơ bản của trang như: tên trang, chuyên mục trang, tải ảnh đại diện, ảnh banner cho trang, liên kết trang web (nếu có), viết mô tả chi tiết mục đích trang và thông tin liên hệ của bạn.

  • Tên trang: Có ý nghĩa quan trọng trọng viêc quyết định thương hiệu của bạn nên bạn nên cân nhắc kỹ trước khi đặt tên trang nhé! Tốt nhất bạn nên có ý tưởng trong đầu và bắt đầu khi bạn đã sẵn sàng nhé!  Vì việc đổi tên trang trên facebook là tương đối cấm kỵ cho nên tốt nhất là bạn đừng nên thay đổi tên trang nhé!
  • Chuyên mục: Là điều mà bạn nên cân nhắc lựa chọn cho phù hợp, nếu bạn là người bán hàng thì nên chọn danh mục mua sắm hoặc doanh nghiệp, còn nếu bạn chia sẻ về sách thì chọn sách, chia sẻ ảnh thì chọn ảnh… Đơn giản là vì facebook đã định hình và hỗ trợ cho bạn bố cục giao diện phù hợp với mỗi chuyên mục, giúp bạn dễ dàng hơn trong việc sáng tạo nội dung và xây dựng thương hiệu.
  • Ảnh đại diện: Bạn nên chọn ảnh có độ phân giải cao, nội dung nêu bật lên mục đích của trang truyền tải thông điệp của trang, kích thích người truy cập. Kích thước ảnh chuẩn nền banner trang: 851px *315px, kích thước ảnh nội dung banner: 828px*315px, kích thước chuẩn của ảnh avatar: 180px*180px.

Bước 4:

Hãy trang trí cho trang fangpage của mình, bạn chọn nút liên hệ, chọn bố cục trang, viết một bài viết ngắn giới thiệu trang, mời bạn bè thích trang và chia sẻ cho bạn bè.

Bước 5:

Đến đây bạn bắt đầu nghiên cứu làm thể nào để tăng lượng theo dõi và truy cập trang của bạn. Bạn nên chọn khung giờ thích hợp đăng những bài viết có tính thời sự, tính tương tác cao sẽ giúp bạn bè biết và chia sẻ nhiều hơn từ đó tăng lượng traffic của trang. Gợi ý khung giờ thích hợp để đăng bài facebook: buổi sáng 8~10 giờ; buổi chiều 13~15 giờ, buổi tối 20~21 giờ.

Bạn tham khảo thêm cách lập trang facebook như video dưới:

Ngoài ra, bạn cũng nên cân nhắc ngày đăng, nghiên cứu cho rằng thì những ngày cuối tuần lượng bạn bè truy cập cao hơn so với ngày bình thường. Bạn cũng nên chọn chủ đề chia sẻ theo lứa tuổi để nhắm mục tiêu tốt hơn cho bài viết của bạn.

Chúc các bạn thành công~

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