Để kinh doanh bán hàng trên sàn thương mại điện tử shopee thì việc đầu tiên là phải thường xuyên mua hàng online trên sàn thương mại điện tử để hiểu tâm lý và hành vi của mình lúc đó.
Bạn muốn mua sản phẩm nào đó như màu giày Bitis chằng hạn thì việc đầu tiên là bạn lên sàn và tìm kiếm giày Bitis, bạn sẽ thấy rất nhiều shop bán cùng loại sản phẩm, thế chúng ta nên chọn shop nào để mua đây?
Đầu tiên đi tìm shop có hình ảnh đẹp chụp mọi góc cạnh sản phẩm, sản phẩm đã có người mua, nhiều phản đánh giá tốt từ phía khách hàng và cam kết niềm tin mà shop tạo cho khách hàng.
Thứ hai là khi bạn là người mua hàng bạn sẽ hiểu được tâm lý lo sợ khi các shop giao hàng cho bạn, lo sợ là giao nhầm hàng…vì các sàn TMĐT đa phần đều không cho xem hàng khi giao hàng.
Vấn đề tiếp theo nữa là khi là người mua hàng trên sàn thì bạn sẽ hiểu được cơ chế hoạt động của sàn, cách mua hàng, đặt hàng, xử lý đơn hàng. Tham khảo: Hướng dẫn cách mua hàng trên shopee nhanh đơn giản
Điểm khác nhau Facebook và sàn thương mại điện tử?
Facebook là mạng xã hội thì mọi người lên facebook chủ yếu là nắm bắt thông tin, xem tin tức, giải trí hoặc chat với bạn bè gia đình là chính. Phần còn lại là tìm mua sản phẩm mặt hàng trên facebook.
Bán hàng trên facebook ai cũng có thể bán được, chỉ cần lập một tài khoản facebook cá nhân hoặc fangpage đăng sản phẩm bán, tuy nhiên facebook hiện tại sẽ không còn hot như những năm trước đây, người tiêu dùng đã dần chuyển sang các sàn TMĐT để mua hàng vì sự tiện lợi của nó.
Facebook cũng có kênh quảng bá sản phẩm bạn cũng có thể sử dụng để nhắm mục tiêu khách hàng nhưng chi phí không hề rẻ vả lại phải tối ưu nhiều thứ. Cũng như những kênh khác tâm lý con người thường bị kích thích với tiêu đề seo giật tít hoặc hài hước kích thích sự tò mò , hình ảnh video bắt mắt và sản phẩm hot thì khả năng tương tác cao.
Đối với sàn thương mại điện tử (TMĐT) thì hầu hết khách hàng truy cập vào đều có mục đích rõ ràng là tìm hiểu sản phẩm hặc mua sản phẩm, trên các sàn TMĐT không có chỗ có bạn chơi hay giải trí. Nên điều đó giúp tạo thuận lợi cho người bán là nhắm được mục tiêu khách hàng.
Các yếu tố quan trọng khi bán ở sàn TMĐT?
1. Hình ảnh trong bài đăng sản phẩm phải đẹp bắt mắt, chuyên nghiệp, chèn các icon khuyến mãi, không nên copy hình ảnh trên shop khác hoặc trên google.
2. Tiêu đề bài viết phải chuẩn SEO làm sao cho khách hàng khi gõ từ khoá sản phẩm đó có thể dễ dàng tìm kiếm sản phẩm của bạn.
3. Nội dung mô tả đăng sản phẩm phải thật hấp dẫn làm cho khách hàng khi đọc xong là muốn mua sản phẩm ngay lúc đó.
4. Đánh giá sản phẩm của khách hàng khi mua sản phẩm là yếu tố quan trọng, sản phẩm đánh giá tốt thì khả năng mua là rất cao.
Bạn có thể tham khảo thêm: Cách tối ưu từ khoá SEO trên shopee để tăng doanh số bán hàng
Mô hình thương mại điện tử vận hành như thế nào?
Sàn thương mại điện tử được hiểu như network cầu nối trung gian giữa khách hàng và chủ shop, khi khách hàng muốn mua sản phẩm trên sàn thì chỉ cần đăng ký 1 tài khoản trên sàn đó để mua hàng, chủ shop muốn bán thì cũng phải đăng ký tài khoản để bán hàng, chủ shop sẽ phải trích % nhỏ để làm dịch vụ trên sàn.
Sàn thương mại điện tử vận hành chuyên nghiệp với đội ngũ chăm sóc khách hàng chuyên nghiệp, các trend phân tích và doanh số bán hàng hàng ngày hàng tháng hằng năm đều được phân tích trực quan, các dịch vụ kèm theo đều được phục vụ chuyên nghiệp cho bán hàng.
Tư duy bán hàng trên shopee
Khi kinh doanh trên sàn shopee phải tạo chiến lược kinh doanh rõ ràng như chiến lược tìm kiếm sản phẩm, đăng sản phẩm, chiếc lược tăng follow, chiến lược quảng cáo ra đơn…cần lập một kế hoạch thời gian biểu cụ thể rõ ràng cho từng hạng mục công việc.
Để kinh doanh trên các sàn, hãy bỏ khỏi đầu mình những suy nghĩ lo sợ những shop lớn đè bẹp, sự cạnh luôn công bằng và có giá trị của nó, hãy làm từ từ từng việc nhỏ, tất cả những cái gì lớn lao đều bắt đầu từ việc nhỏ nên hãy chăm chút cho cửa hàng thu hút khách hàng.
Đăng bán sản phẩm chú ý về cách sử dụng hình ảnh, từ khoá tiêu đề, nội dung bài viết và bộ từ Hangtag sao cho chỉnh chu, việc trình bày gọn gàng giúp người mua hàng cảm nhận được sức cuốn hút của sản phẩm đó.
Khi tham gia bán hàng trên sàn Shopee thì bạn nên có suy nghĩ tích cực, đánh giá đúng đối thủ và học hỏi họ từ họ cách bán hàng.
Tìm hiểu hành vi khách hàng:
Mục tiêu vào các sàn thương mại điện tử là hành vi tìm kiểm sản phẩm để mua, đầu tiên khách hàng sẽ tìm kiếm sản phẩm có giá rẻ, mô tả sản phẩm chi tiết, có lượt mua và có lượt đánh giá phản hồi tốt từ khách hàng Ngoài ra, khách hàng cũng rất thích có các gói khuyến mãi từ chủ shop.
Trên đây là chia sẻ tổng quan về sàn giao dịch shopee, để tạo thu nhập ổn định trong kinh doanh thì điều đầu tiên là phải có chiến lược rõ ràng, chiến dịch quảng bá hiệu quả để hút khách. Bạn có thể tham khảo bài viết: Một số biện pháp để tăng doanh thu bán hàng hiệu quả
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